About Ortega Family Enterprises

photo of Armand Ortega
Armand Ortega at Ortega's on the Plaza in Santa Fe

Armand Ortega

Ortega Family Enterprises is headed by Armand Ortega. Armand's family is well known as successful entrepreneurs throughout New Mexico and the Southwest. Armand got his start following in the path of his father who began his career setting up trading posts throughout Arizona and New Mexico. His early exposure to colorful and creative retail stores started Armand on his successful path in the hospitality and retail industries.

Armand's trail started in Santa Fe, New Mexico in the early 1970's. He purchased one of the key corners of the famous Santa Fe square and rehabilitated the building into a historic recreation of what stood on the site in 1878. Using photos, historic plans, and an architect specializing in historic reconstruction the new building was completed in 1976. Ortega Family Enterprises still operates Ortegas on the Plaza, a world renowned Indian jewelry store, their new restaurant, Balconies on the Plaza, and Mimosa, a high-end clothing boutique which is also housed in the building.

In the 1990's Armand had the opportunity to take on a National Park concession at Bandelier National Monument outside of Santa Fe. Ortega Family Enterprises has since gone on to win and operate concession contracts also at White Sands National Monument, Carlsbad Caverns National Monument, Muir Woods National Monument and Stow Lake Boathouse in Golden Gate Park.

Armand also has hotel and restaurant partnership ventures in Gallup, New Mexico. In 2011, Armand Ortega was invited to attend the White House Conference on Sustainable Foods for his contribution of promoting sustainable foods in his National Park concessions.

Ortega Family Enterprises is headquartered out of Santa Fe and this is where Armand oversees all United States operations as well as the three retail stores and a restaurant on the historic plaza in Santa Fe.

Shane Ortega reviewing historic renovations
photo of Shane Ortega

Shane Patrick Ortega

Armand's son Shane, company president, oversees the daily operations at the National Park concessions and is an active consultant for management contracts for Ortega Family Enterprises. An M.B.A. graduate of Stanford University in Palo Alto, California and alumni at University of Notre Dame, Shane placed an emphasis on environmental stewardship during his studies.

Shane is charged with directing the intricate relationships of each National Park or Monument and maximizing operational effectiveness through his keen ability to recognize revenue opportunities.

"We will be leading the charge to operate as responsible partners in all phases of business operations. Our environmentally conscious efforts are priority one with any project and our goal is to be the template for the future of National Park Service concession operations."

photo of Tanya Ortega
Tanya Ortega accepts an award for Ortega Family Enterprises' environmental acheivements

Tanya Ortega

The National Park system has been a touchstone for Tanya Ortega personally and professionally since age 17, when she joined the Youth Conservation Corps. She has studied Forestry, Geology and Environmental studies at NAU in Flagstaff, Arizona, and has a BFA in Sculpture and Photography from Southern Oregon University in Ashland, Oregon. She then moved to New York, another "city of the arts," and joined a New York artists group and exhibited her work at Chase Manhattan Bank, galleries and other venues in the boroughs, Westchester and Greenwich, Conn.

For two years, she worked on a summer film program for at-risk-young women in Granada, Nicaragua. She is a professional photographer, with works in museum collections, and occasionally leads Large-Format photography tours around the west and the world. In addition, Tanya has been the Artist-in-Residence at museums, National Parks, Monuments and international venues.

Tanya takes on varied resposibilties in her family's businesses, including creating partnerships between local groups, cultural entities and the park concessions. She meets with artists on Native Reservations to select and purchase their unique jewelry and handicrafts and curates a variety of Arts and outreach programs at Ortega Family Enterprises. Among these, she is founding the first ever "Artist in Residence Program" of any U.S. Park Concessionaire.